Empowering
Athletes,
Enriching Lives
Connecting Opportunities with Excellence.
Old Well Management
What We Do
Old Well Management (“Old Well”) was created to ensure University of North Carolina student athletes are fairly compensated for their names, images, and likenesses (“NIL”). As a result of supporting UNC athletics and its student athletes, Old Well will enhance community engagement by connecting student athletes with the Tar Heel community and interested brands.
Navigating NIL Regulations: Ensuring Compliance and Collaboration
Pursuant to NCAA and North Carolina state law, an entity that participates in NIL-related activity must be separate from the University. The University cannot pay athletes directly and cannot be a party to any specific NIL agreement with a student athlete. However, Old Well, UNC, and the Rams Club are working in lockstep within the current rule set to best set up UNC student athletes for success. The rules permit UNC and Old Well staff to communicate directly and allow UNC staff to facilitate communication between Old Well staff and UNC student Athletes.
Tar Heels Can Support Old Well and UNC Student Athletes in Several Ways:
Direct Contributions
Fans can make one-time or recurring contributions to Old Well. Old Well and the University are working to develop additional content and merchandise opportunities for fans who contribute on a recurring basis.
Advertising with Old Well
Brands and businesses can contract with Old Well to advertise with us directly. Through our agreements with UNC student athletes, certain student athletes will be available for use in cross promotional opportunities with Old Well brand partners. There are opportunities for businesses to sponsor (both as title and supplemental sponsor) Old Well events during the year.
Advertising with Specific Student Athletes
Brands and businesses can work with Old Well to engage directly with a specific UNC student athlete. Old Well staff will help such brands and businesses develop an advertising or marketing strategy that best fits their needs and decide which student athlete(s) are best suited to assist in that endeavor. Old Well is able to be flexible in its contract drafting to fit any legitimate business purpose of an interested business.
Apparel and Events
Old Well is excited to bring a range of merchandise from Johnnie-O during this academic year that will be available for fans to purchase. There will also be opportunities for fans to purchase player-branded merchandise and apparel.
Featured Deals
Armando Bacot
turbotax
Harrison Ingram
Fortnite
Elliot Cadeau
Marriott
Join Us in Supporting UNC Student Athletes!
Together, we can enhance community engagement and ensure our Tar Heel athletes are fairly compensated for their hard work and dedication.
